HRB Purpose
- Create excellent business, Dedicate service, Create effective

HRB Spirit
- Innovation, Practical, Struggle the leader of industry

HRB Value
- Devotion society, Service users, Develop ourselves

HRB Business Philosophy
- Fair honest, Pursuit perfect

HRB Business Management
- Customer first, from little things

HRB Quality Concept
– Users in my heart, Quality in my hands